SoFloSpark ("we," "us," or "our") operates the website located at soflospark.com and related services (collectively, the "Platform"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Platform. By accessing or using SoFloSpark, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect information in the following ways:
a. Information You Provide Directly
- Account registration information (name, email address, password)
- Business listing information (business name, address, phone number, website, hours, description, photos)
- Contact form submissions and messages sent through the Platform
- Reviews, ratings, and other user-generated content you submit
- Payment information when you purchase a premium listing or subscription (processed securely by our payment processor)
b. Information Collected Automatically
- Log data including your IP address, browser type, pages visited, and time spent on the Platform
- Device information including hardware model, operating system, and unique device identifiers
- Location information when you permit access to your device's location services
- Cookies and similar tracking technologies (see Section 6 below)
- Search queries and browsing behavior within the Platform
c. Information from Third Parties
- Authentication information when you sign in using a third-party OAuth provider
- Publicly available business information from directories and public records
- Analytics data from third-party analytics providers
2. How We Use Your Information
We use the information we collect to:
- Provide, operate, and improve the Platform and its features
- Create and manage your account and business listings
- Process transactions and send related information including confirmations and receipts
- Send administrative communications, including updates to our terms and policies
- Send marketing communications about our services, promotions, and local events (you may opt out at any time)
- Respond to your comments, questions, and requests for customer support
- Monitor and analyze usage patterns and trends to improve the Platform
- Detect, investigate, and prevent fraudulent transactions and other illegal activities
- Comply with legal obligations and enforce our Terms of Service
- Personalize your experience and deliver content and features relevant to your interests and location within South Florida
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- Business Listings: Information you submit for a business listing is displayed publicly on the Platform as part of the directory.
- Service Providers: We share information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analytics, email delivery, and customer support.
- Business Transfers: If SoFloSpark is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal requests from public authorities.
- Protection of Rights: We may disclose information to protect the rights, property, or safety of SoFloSpark, our users, or the public.
- With Your Consent: We may share your information for any other purpose with your explicit consent.
4. Data Retention
We retain your personal information for as long as necessary to provide the Platform and fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When you close your account, we will delete or anonymize your personal information within a reasonable time, except where we are required to retain it for legal or business purposes.
5. Data Security
We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit using SSL/TLS, secure storage practices, and access controls. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect and track information about your use of the Platform. Cookies are small data files stored on your device.
- Essential Cookies: Required for the Platform to function properly, including authentication and security.
- Analytics Cookies: Help us understand how visitors interact with the Platform so we can improve the user experience.
- Preference Cookies: Remember your settings and preferences for a more personalized experience.
You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Platform.
7. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct inaccurate or incomplete personal information.
- Deletion: Request that we delete your personal information, subject to certain exceptions.
- Opt-Out of Marketing: Unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email we send.
- Data Portability: Request a copy of your data in a structured, machine-readable format where technically feasible.
To exercise any of these rights, please contact us at [email protected].
8. Children's Privacy
The Platform is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at [email protected] and we will take steps to delete that information.
9. Third-Party Links
The Platform may contain links to third-party websites, including business websites listed in our directory. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal information.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify you by updating the effective date at the top of this page and, where appropriate, by sending you an email notification. Your continued use of the Platform after any changes constitutes your acceptance of the updated Privacy Policy.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: